How To Do Digital Marketing Course? At Home And For Free In 2024

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What is the best way to learn digital marketing in 2024 for free and in the comfort of your own home? Fortunately, several free and paid online resources can help you build the skills needed to become a modern digital marketing professional.

In this guide, you will find the best resources to teach yourself digital marketing in the fastest possible way.

How to Learn Digital Marketing For Free

To become a successful digital marketing consultant, you must develop the skills to work with all online marketing technologies. In addition, you need to acquire the necessary knowledge so that you can combine them together to achieve the best possible outcome.

It’s hard work that requires a lot of patience and perseverance, but the good news is that you don’t have to attend college or a classroom course to become a digital marketing expert.

How to do Digital Marketing Course?

Digital Marketing courses can be done both online and offline. In online medium, you can do free certified courses of Google and in offline medium, you can do the course from any good institute of your city. You can learn this course for free from Google while sitting at home. For this you have to go to these two websites-

  • Google Digital Unlocked
  • Google Skill Shop

Both of these are Google’s websites from where you can easily learn while sitting at home, below are some important points-

  • Through both these websites of Google, you can learn this course without any fees.
  • When you finish the course from here, you are also given a certificate from Google. This certificate has more importance than others.
  • With Google Digital Unlocked, you can learn the basics of digital marketing, that too in both text and video formats. From here you can understand the nuances of digital marketing very well.
  • To unlock the courses, you will need to sign up with your Google account.
  • After signing up, you will get the details of the courses, which will have 26 modules whose duration will be 40 hours.

Popular courses for digital marketing

There are many courses in digital marketing, which have different specialists. The list of such top courses is given below-

  1. CDMM
  2. SEO
  3. SMM
  4. Inbound Marketing
  5. Growth Hacking
  6. Web Analytics
  7. Mobile Marketing
  8. Email Marketing

How Many Months is the Digital Marketing Course?

Certificate course in Digital Marketing is of 3 to 6 months. Bachelor courses like BBA etc. are of 3-4 years. Post Graduate course in Digital Marketing is of 2 years.

Learn Digital Marketing in Foreign Universities

The list of foreign universities is as follows:

  • University of British Columbia
  • University of Alberta
  • McMaster University
  • University of Waterloo
  • Simon Fraser University
  • Laval University
  • York University
  • Ryerson University
  • Ontario Tech University

Top Indian Digital Marketing Institute

Below are the names of digital marketing institutes-

  • Simplilearn, Bangalore
  • AIMA- All India Management Association, Delhi
  • DSIM- Delhi School of Internet Marketing, Delhi and Bangalore
  • Learning Catalyst, Mumbai
  • Digital Vidya, branches all over India
  • Zica, Indore
  • New Delhi YMCA, Delhi
  • Institute of Digital Marketing-IDM, Mumbai
  • Internet Marketing School, Kolkata

Digital Marketing Course Fees

The fees you have to pay for doing digital marketing course varies in many colleges. As per an estimate, the fees for digital marketing course can range from INR 15-60 thousand.


The common qualifications for digital marketing courses are mentioned below –

  • To take admission in Bachelors courses, it is necessary that the candidate has completed 12th in any stream from a recognized board.
  • Some colleges and universities also conduct entrance examinations. SAT or ACT scores are required for bachelor’s degrees abroad.
  • Masters courses require that the candidate has obtained a Bachelor’s degree in any stream from a recognized university or college.
  • Some universities conduct entrance exams for admission to Masters courses, only after this you can be eligible for these courses. Some universities abroad require GRE scores for masters.
  • Also for abroad you also need IELTS or TOEFL score in addition to the above requirements.

Application Process

The application process for Digital Marketing course is given below-

  • The candidate must have completed 12 years of basic education. Must have passed 12th (any stream).
  • To do this course, first you have to apply for the entrance examination.
  • Students will have to give the exam through online or offline mode.
  • Students will be analyzed on the basis of marks obtained in the entrance examination. A merit list of shortlisted students will be released.
  • Some colleges also offer admission through Group Discussion (GD) and Personal Interview.

Application process for UK

To take admission in Bachelor’s degree, you will have to go to the UCAS portal and register. From here you will get the user ID and password. To take admission in Masters, you will have to register on the official website of the university. Then from there itself students will get user ID and password.

  • Sign in to the account with the user ID and fill the details.
  • Check the course curriculum and required qualifications.
  • Click on the application form of your university.
  • First of all you have to do new registration through email or phone number.
  • After account verification, log in and fill personal details (name, gender, father’s name, mother’s name, date of birth).
  • Fill the academic details and upload the required documents.
  • Finally pay the application fee.
  • Then submit your application form.
  • Some universities invite you for virtual interview after selection.

Required Documents

The required documents given below are as follows:

  • Academic Transcript
  • Scores of IELTS/ TOEFL/ GMAT/ GRE etc.
  • Scanned copy of passport
  • SOP (Statement of Purpose)
  • LOR (Letter of Recommendation)
  • CV/ Resume

Career in Digital Marketing

Along with knowing what is Digital Marketing, one should also know what are the career profiles in Digital Marketing, which are given below-

  1. Content Marketer
  2. Copywriter
  3. Conversion Rate Optimization
  4. PPC Manager/Executive
  5. SEO Executive/Manager
  6. SEM Manager/Expert
  7. Social Media Manager/Executive
  8. E-commerce Manager
  9. Analytical Manager
  10. CRM & Email Marketing Manager
  11. Web Designer/Developer and Digital Marketing Manager/Director
  12. SEO Executive/Manager

Top Recruiters

After knowing what is Digital Marketing, now the names of top recruiters are given-

  • Google
  • Facebook
  • iProspect India
  • WATConsult
  • webchutney
  • Mirum India
  • Quasar Media
  • Pinstorm
  • iStrat
  • BBC Webwise

Digital Marketing Salary

After knowing what is Digital Marketing, now comes the turn to know the job profiles and salaries available, which are present below-

Job Profiles Average Annual Salary in India (INR)
Digital Marketing Manager 6-7 Lakh
SEO Specialist 4-5 Lakh
Social Media Manager 5-6 Lakh
Content Marketing Specialist 4-5 Lakh
Pay Per Click or SEM Analyst 3-4 Lakh
Content Writer 3-4 Lakh